ONE CRAZY DAY ZIPCAR

We let the internet plan an entire day for comedian Dan Levy. Just him, a zipcar and a bunch of suggestions from total strangers. By tapping into zipcar’s facebook fanbase, we used their fans’ creativity to come up with random missions for Dan. People tweeted, posted, shared and liked zipcar – helping to extend the brand's social presence.

The end result: An orgasm, Ikea and Quidditch. Crazy, right?


CREDITS

Director: Daniel Fries
CD: Serge Flores
Creative: Andrew Curtis


RECOGNITION

Featured in Creativity