When morning comes too soon, it can be quite annoying. This 360 campaign for Ambien started with unbranded teasers that led to over 1.5 million hits in just a few days.

After we established the rooster coming in the middle of the night, we then created content to show how it impacts your next day.


CD: Serge Flores, Stu Fink
Creative: Jay Marrotte, Andrew Curtis


2010 Clio Health, First-ever Grand Clio
2010 Clio Health, Gold
2010 One Show, Shortlist

Adweek, Wall Street Journal, Creativity