Sometimes your Pinterest pumpkin aspirations don’t quite meet reality. Instead of a perfect Jack-O-Lantern, you wind up with Jake-O-Lantern. A not-so-expertly-carved pumpkin, who’s totally okay with that. Jake’s here to remind moms to take a break from all the pressure of Halloween – and just enjoy a delicious Kit Kat.

RESULTS

Love when work inspires people to join in, without being asked by a brand to do so. Thousands of people loved Jake so much, they carved their own. The ad has now ran for two consecutive Halloweens, becoming a bit of a Halloween tradition.

CREDITS

ECD: Christine Cignac
Creative: Ben Morejon, Andrew Curtis, Craig “Snake Eyes” Schlesinger, Steve Mendonca
Director: Conor Byrne