Sometimes your Pinterest pumpkin aspirations don’t quite meet reality. Instead of a perfect Jack-O-Lantern, you wind up with Jake-O-Lantern. A not-so-expertly-carved pumpkin, who’s totally okay with that. Jake’s here to remind moms to take a break from all the pressure of Halloween – and just enjoy a delicious Kit Kat.
Then something surprising happened. People, unprovoked, started carving their own Jakes.
ECD: Christine Cignac
Creative: Ben Morejon, Andrew Curtis, Craig Schlesinger, Steve Mendonca
Director: Conor Byrne