This premiere date reveal broke Facebook Live. Twice. It only took two comment-powered flamethrowers, a large block of ice and an insanely dedicated fanbase. With over 10,000 comments per minute and hundreds of thousands live viewers... well, things kinda blew up. To date, it’s still one of the most talked about date reveals.

RESULTS

• Most comments ever on any Facebook Live (1M in one hr.)

• 16k+ comments per minute

• 408k live views

• 9.5M total views

• Trended twice at same time in U.S.: #1 & #4

• Trended globally #2

CREDITS

ECD: Jeff Anderson
Creative: Ben Morejon, Andrew Curtis, Andrew Hunter, Doug Murray
Dev: Unit 9/Facebook

AWARDS & RECOGNITION

ADC, Merit, Use of Social 

One Show, Merit, Social Engagement

Cannes, Shortlist, Entertainment

Cannes, Shortlist, Media

Cannes, Shortlist, Cyber 2x

Cannes, Shortlist, Digital Craft

2017 FWA

Webby

Press: A lot.