To launch the premiere date of the new Game of Thrones season, we broke Facebook Live – with flamethrowers, a block of ice, and an insanely dedicated fanbase. With over 10,000 comments per minute and millions of live views... well, things didn't go as planned. But a cultural moment was born.
Most comments ever on any Facebook Live
16k+ comments per minute
Trended twice at same time in U.S.: #1 & #4
Trended #2 worldwide
ECD: Jeff Anderson
Creative: Ben Morejon, Andrew Curtis, Andrew Hunter, Doug Murray
Dev: Unit 9/Facebook
AWARDS & RECOGNITION
2017 Cannes, Shortlist, Entertainment
2017 Cannes, Shortlist, Media
2017 Cannes, Shortlist, Cyber 2x
2017 Cannes, Shortlist, Digital Craft
Press: A lot.