Yes, it’s a branded scented candle idea. But this one helped a toilet paper brand who prides itself on sustainability (and basic human decency) to stand out. Millions of acres of boreal forest are slashed and burned to make most TP out there. We just shined a lil light on it. With scented candles that smelled like burned forest, gas chainsaws and sadness.

CREDITS

CD: Vanessa Witter, Ben Morejon, Andrew Curtis