Too many mental health campaigns had the same message. We need to talk about it, start a conversation. Well, why the heck would anyone talk about it when there’s so much stigma? First, we needed to get people to listen. That’s how every conversation starts. An honest, openness to listening.

Three words, #IWILLLISTEN, let those impacted by mental illness find friends that were willing to listen. Turning social networks into support networks. Removing the awkwardness of speaking up, hoping to be heard. It started with three words but led to a 3,000% increase in Facebook likes, a trending hashtag, an album, college outreach, workplace summits and even changing local legislation. My 2nd grade teacher was right, listening is important.

We even created an album for #IWILLLISTEN, check it out: here.

CREDITS

GCD: Howard Lenn
CD: Christopher Franzese
Creative: Ben Morejon, Andrew Curtis

AWARDS & RECOGNITION

2014 Cannes Shortlist
2014 MMA Smarties Silver & Bronze
2014 Clio Health, Gold
2015 Clio Health, Silver
2015 Clio, Bronze, Branded Content
2015 Effies

Hashtag trended at #4 nationally on Twitter
NY Times
Huff Post
Wall Street Journal
Scientific American
Featured in Creativity
Featured on local CBS news affiliates